When it comes to choosing keyphrases sometimes options are limited. If the pickings are slim, you take what you can get and find clever ways to work the terms into your copy without them sounding robotic. But in those times when you have the freedom to choose from several quality phrases that would likely drive the type and amount of traffic you want to your site, let me give you a tip on how to make your selections.
Vary the format of your keyphrases. One of the first things that will make copy sound stiff and forced is to incorporate keyterms that all follow the same format. For instance:
- cell phone accessories
- cell phone plans
- cell phone deals
Can you just hear the copy as it moves from one sentence to the next?
If you’re looking for the best cell phone deals, try our company’s cell phone plans. We’ve also got all the cool cell phone accessories you need to make your calling experience complete.
Yuck! If these were your only options, you could get creative by breaking up the phrases. But, if everything else is created equal, just choose terms that have varying formats like these:
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- mobile calling plans
- wireless phone accessories
- discount cell phone deals
See if this sounds better.
If you’re looking for discount cell phone deals, try our company’s mobile calling plans. We’ve also got all the cool wireless phone accessories you need to make your calling experience complete.
It really makes all the difference in the world when you opt for phrases that sound more natural.
Karon Thackston has been writing results-driven copy for over 20 years. Visit her site at https://www.marketingwords.com today for details. To subscribe to Karon’s copywriting blog, visit https://blog.marketingwords.com today.
