I wish I had a dollar for every email I've gotten that began, "My copy isn't working. Can you help?" My first response
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An Interview with an Actual Google Quality Rater
On January 20, 2012, Search Engine Land columnist Matt McGee revealed a post that was quite interesting. Through email,
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[VIDEO] Keyword Copywriting Tips
Do you *have* to use keyword phrases the same way every time? Watch me as I click around the web and show you examples
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What the Original Sears Catalog Can Teach You about Website Copywriting
I'm a big fan of biographies. Whether about individuals or companies, I'm constantly watching Bio or Biography on
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Article Writing Makeover: From So-So to Super
I have a new video for you that includes an article makeover. If article marketing is a part of your promotional
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Build Curiosity to Raise Your Email Click Rates
Have you ever taken a look back at the history of advertising? If you pay close attention, you'll notice a trend. As
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Using Personas to Draw in More Customers
What’s the golden rule of copywriting? Know thy target audience. Why? Because you can’t effectively write and/or
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Top 7 Picks for 2011
I’ve run across some great products/services this year so I thought I’d create one of those ever-popular “best
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Leaked Google Handbook Offers Insights into Better SEO Copywriting
A few weeks ago, we saw a minor uproar when a Google employee accidentally released a copy of their official guidelines
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