As conversion-oriented marketers, our focus is typically on persuading traffic to take action once people visit our
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The Key to Global Selling Success: Accurate Translation
Selling globally used to mean following a labyrinth around twists and turns that seemingly were built to perplex you.
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Is Amazon Mobile Ruining Your Conversion Rate?
Here's a statistic you might find shocking. Tech Crunch, Internet Retailer, Fortune, Marketing Land, Time and many
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3 Deadly (and Common) Mistakes Sellers Make With Their Amazon Listings
You only have to write so many product listings before you start to see a pattern. That's how it has been at Marketing
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5 Common Mistakes That Can Tank Your Amazon Listing Success
When it comes to building a product detail page on Amazon, a number of elements all work in conjunction with one another
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Google Releases Expanded Text Ads With Up to Double the Space
At the Google Performance Summit in June, the search giant announced (among other things) that AdWords PPC
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Amazon Is Suppressing Titles (And Other Information You Need to Know)
Almost a year ago, I wrote a blog post entitled Amazon Cleans Up Confusing Title Policies: Changes Underway. One of the
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My Business Revolution: Intentional Marketing
No, it’s not a typo. I am not resolving to do anything during in my business. You see, a resolution is a promise or a
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Wish You Could Have More Sales Automatically? Here’s How to Make It Work
I've known Jen Perdew for years. She's one of the smartest and hardest-working women I know. I heard her speak several
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