The original thread with this title caused quite a stir so I thought I would address a couple of questions and comments
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The Importance of Using Synonyms & Complementary Terms in SEO Copywriting
There's a little-known element to SEO copywriting that many copywriters don't understand. It's the use of synonyms and
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What Carrie Underwood Can Teach You about Copywriting
Now how does that saying go? "Carefully chosen words paint 1,000 pictures?" Or at least that's my version of it! One
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Some Really Bad Advice from a So-Called Professional
I was young so I didn't really know any better. It was my first full-service advertising agency gig and I was trying to
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Should You Change Your Copy When Rankings Fall?
I've been on a seesaw for the last year. I have a client who, for almost 12 months, has been asking me to rewrite their
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Blah, Blah, Blah… Buy Now
I guess it's some sort of experiment. I pulled an envelope from my mailbox the other day that obviously looked like a
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UVA, UVB… What’s the Difference?
Have you noticed it lately? The surge of sunscreen commercials on TV, that is. Sure, you'd expect that this time of
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I’m Outta Here!
That's it! The week is over and it's time for vacation. Whoo hoo! ;) You won't see any blog entries this coming
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An Interesting Question
On Tuesday, I received an interesting question from a lady who attended a search engine marketing seminar I spoke at
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