Making Your Sales Copy Sell... Even In a Recession
By Karon Thackston © 2008
I was talking with a group of
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Who are Your Competitors?
"Who are your competitors?"
"I really don't have any."
I can't tell you how many times I've had conversations that
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Mom’s Hospitalization Sparks Memory of TV Ads
While I won't go into detail (because some people have queasy stomachs), I will tell you that my mom was hospitalized
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How to Make an Emotional Connection Through Your Copywriting
"But how do you do it?"That was a question I was asked by a prospective client the other day.While he was a good writer,
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The Purpose of the Page
Sometimes the obvious escapes us. Like when writing web copy. I can't tell you how many sales-oriented or
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Must Reads for Copywriters
Occasionally, I get asked what my favorite copywriting books are. Obviously, I name my own 3 ebooks first :)
The
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Offline Exposure Can Yield 39% Online Conversion Rate
Interesting! Jupiter Research and iProspect conducted a study to determine user search behavior online. Among other
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Copy Changes as Life Changes
Look around your house for a minute. What do you see? The home itself, furniture in the rooms, carpet or rugs on the
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Writing with Singular and Plural Keyphrases
OK, consider this a mild rant.I was reading a website a while back and ran across this sentence: "You'll love our 100%
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