"But how do you do it?"That was a question I was asked by a prospective client the other day.While he was a good writer,
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The Purpose of the Page
Sometimes the obvious escapes us. Like when writing web copy. I can't tell you how many sales-oriented or
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Must Reads for Copywriters
Occasionally, I get asked what my favorite copywriting books are. Obviously, I name my own 3 ebooks first :)
The
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Offline Exposure Can Yield 39% Online Conversion Rate
Interesting! Jupiter Research and iProspect conducted a study to determine user search behavior online. Among other
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Copy Changes as Life Changes
Look around your house for a minute. What do you see? The home itself, furniture in the rooms, carpet or rugs on the
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Writing with Singular and Plural Keyphrases
OK, consider this a mild rant.I was reading a website a while back and ran across this sentence: "You'll love our 100%
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Keywords in Branding and Navigation
Have you ever noticed that branding and SEO have many similar attributes? One of the key principles of branding is
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When Using “You” Isn’t Such a Good Idea
As copywriters, we are usually taught to write in second person using "you" as opposed to "I" or "we" or "us." This is
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Break Out of the Ordinary (and over-used!)
As I was doing a copywriting review today, I began to notice a disturbing trend in the copy of a particular site. It
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