It seems many of my blog posts come from client questions or comments. But hey... that's a great way for me to share
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Why “Customer Service” Isn’t a Good USP
One of the most important things customers need to know about the companies they are considering buying from is how
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Doesn’t the Headline ALWAYS Use the Biggest Benefit?
This is a question I was asked by a client today. He wanted me to write an ezine ad for him and the ad, unlike his
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How Do You Know It’s Not Working?
Back at the beginning of the year I was approached by a company who wanted new home page copy written. I looked over
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What Makes a News Release Newsworthy?
I was reading a post about press releases on the Small Business Brief forum where I'm a moderator. The poster was
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Actual Experience: What Made Me Buy?
Honestly, yesterday was one of those days. To top it all off, my printer died. Just died... dead. There were no
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Making Your Sales Copy Sell… Even In a Recession
Making Your Sales Copy Sell... Even In a Recession
By Karon Thackston © 2008
I was talking with a group of
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Who are Your Competitors?
"Who are your competitors?"
"I really don't have any."
I can't tell you how many times I've had conversations that
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Mom’s Hospitalization Sparks Memory of TV Ads
While I won't go into detail (because some people have queasy stomachs), I will tell you that my mom was hospitalized
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