One of the most important things customers need to know about the companies they are considering buying from is how
Continue Reading
Doesn’t the Headline ALWAYS Use the Biggest Benefit?
This is a question I was asked by a client today. He wanted me to write an ezine ad for him and the ad, unlike his
Continue Reading
How Do You Know It’s Not Working?
Back at the beginning of the year I was approached by a company who wanted new home page copy written. I looked over
Continue Reading
What Makes a News Release Newsworthy?
I was reading a post about press releases on the Small Business Brief forum where I'm a moderator. The poster was
Continue Reading
Actual Experience: What Made Me Buy?
Honestly, yesterday was one of those days. To top it all off, my printer died. Just died... dead. There were no
Continue Reading
Making Your Sales Copy Sell… Even In a Recession
Making Your Sales Copy Sell... Even In a Recession
By Karon Thackston © 2008
I was talking with a group of
Continue Reading
Who are Your Competitors?
"Who are your competitors?"
"I really don't have any."
I can't tell you how many times I've had conversations that
Continue Reading
Mom’s Hospitalization Sparks Memory of TV Ads
While I won't go into detail (because some people have queasy stomachs), I will tell you that my mom was hospitalized
Continue Reading
How to Make an Emotional Connection Through Your Copywriting
"But how do you do it?"That was a question I was asked by a prospective client the other day.While he was a good writer,
Continue Reading
