Just when life is chugging along at an easy pace, you hit a brick wall. This was the case about two weeks ago when one
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SEO Copywriting
5 Things that Can Kill Your Sales (besides your copy)
I wish I had a dollar for every email I've gotten that began, "My copy isn't working. Can you help?" My first response
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An Interview with an Actual Google Quality Rater
On January 20, 2012, Search Engine Land columnist Matt McGee revealed a post that was quite interesting. Through email,
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[VIDEO] Keyword Copywriting Tips
Do you *have* to use keyword phrases the same way every time? Watch me as I click around the web and show you examples
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Leaked Google Handbook Offers Insights into Better SEO Copywriting
A few weeks ago, we saw a minor uproar when a Google employee accidentally released a copy of their official guidelines
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Choosing Keywords That Bring the Best Results
As a search engine optimization (SEO) copywriter, I’ve seen my share of keywords and how they work in different types of
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How Poor Usability Can Kill Your Copy and Conversions
It's funny how we, as website owners, don't always think like our visitors. A course of action that might seem perfectly
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Better SEO Copywriting Performance is all About the Flow
All too often website owners and even professional copywriters just plop their fingers onto their keyboards and start
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Think Keyword Density is Still a Factor? Prove It!
As I read her email I could literally feel my blood pressure rising. She'd heard me speak at a webinar I did for
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