OK, call me a landing-page geek, but I actually save emails and screen shots of landing pages and study them in my spare
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Outdated Keyword Optimization Techniques that Could Be Killing Your Rankings
It's almost a weekly occurrence. An email (or four) pops up in my inbox asking for help because pages that once ranked
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Web Page Review: Passionate Horsemanship
Subscribers to my Marketing Words Newsletter get the added bonus of submitting one web page for possible review. Then
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Persuading Your Site Visitors Takes Some Detective Work
While watching the TV show NCIS the other day, one scene in particular caught my attention. In this police drama, the
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The SEO Mistakes Most Webmasters Make
I came across an interesting post on Search Engine Land that referenced two videos from Google's Matt Cutts. One of
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Web Page Review: HeavyTShirt.com
Subscribers to my Marketing Words Newsletter get the added bonus of submitting one web page for possible review. Then
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How Your Visitors (Unknowingly) Send Quality Signals to Google
Since the initial launch of Google's Panda update in 2011, the "Q" word has become commonplace in SEO, copywriting and
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Landing Page Basics Series: How Long Should it Be?
"How long should my pages/copy be?" It has to be one of the first questions I get about landing page creation and
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How to Optimize Copy When You Can’t Use Keywords
What's the first thing you think of when writing with keywords? Probably one of the first is that keywords and phrases
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