I had the pleasure recently of being interviewed by Stacey Myers about search engine changes, SEO copywriting and
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Simple Tweaks that Can Dramatically Boost PPC Ad Performance
It happens with practically every PPC campaign. Clickthrough rates (CTR) are lower than expected and people start to
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Web Page Review: Differentiating Yourself from the Competition (Horse Wear Site)
If there is one thing that most website owners struggle with it is differentiating their businesses from the
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Why Jill Whalen Left SEO & What Advice She Has for You
I've known Jill Whalen of HighRankings.com since 2003. What started as a business relationship quickly grew into a
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5 Success Strategies of High-Converting Ecommerce Websites
Depending on who you ask, the top 10 list of the nation's highest converting ecommerce websites changes. What doesn't
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How the Google Zoo Has Forever Changed SEO Copywriting
As far back as I can remember (circa 1999), search engine copywriters have been told to use keywords as often as
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Driving Traffic to Your Site Without Google
With every new Google update or change, I hear people screaming that they are sick and tired of depending strictly on
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Web Page Review: Clearing the Confusion (Storm Hosting)
When you're working in a highly competitive market (such as website hosting and design), it is imperative that you
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How Google’s Hummingbird Algorithm Might Impact Your Copy
Just a few days ago, Google held a press conference, in the garage where the search engine first started, to announce
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