If you’re one of those people who is “not into testing,” you’re missing out on a lot of information that could make you
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Web Page Review: Lack of Information Causes Concerns
Once a month, I pull a web page out of a virtual pot of entries (from my Marketing Words Newsletter subscribers) and
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Should You Have Copy on Your Demo/Download Pages?
I recently saw a post on the Which Test Won blog that caught my attention. The email announcing the test results had a
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Creating a Book Marketing Funnel Could Kill Your Sales
If you’ve been involved with publishing very long, you know that (even if you have a physical book printed by one of the
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What’s Your Google Gibberish Score?
Did you know Google has a “gibberish score?” It’s true! And they rank each of your web pages and blog posts to see if
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Build Curiosity When Writing Tweets, Headlines & More Using These 2 Savvy Techniques
You would think that writing short copy like tweets, headlines, bullet points and more would be easy. I mean, it’s just
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Web Page Review: Emergency Survival Kits
Subscribers to my Marketing Words Newsletter get the added bonus of submitting one web page for possible review. Then
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5 Tips for Typing Tantalizing Tweets & Other Tiny Tidbits
I’ve had lots of questions lately about writing short and compelling copy so I thought I’d reveal a few tricks I use
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The Psychology of Pricing Products & Services
One of the most frequently asked questions I get about marketing revolves around price. Setting prices for products and
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