The questions seem to repeat themselves: "What 'killer' words must I use in my copy?" "How long does my copy need to
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The Curse of Ecommerce Resellers: Lack of Differentiation
During a recent copywriting consulting call with a new client, we discussed her primary concern: having good traffic,
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Web Page Review: Ecommerce Site – Beacon’s Glow
After spending some time on the home page of Beacon’s Glow, the panel came up with several recommendations
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Are Your Forms Killing Your Lead Generation Efforts?
Above the fold; in a lightbox; at the end of your blog post; on your landing page. The list of “must-have” opt-in form
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Setting up Joint Ventures Increases Profits
From Coca-Cola to Dell computers, just about every major company in the world has benefited from joint venturing. You
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Testing & Tweaking Boost Sales & Save You Money
If you’re one of those people who is “not into testing,” you’re missing out on a lot of information that could make you
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Web Page Review: Lack of Information Causes Concerns
Once a month, I pull a web page out of a virtual pot of entries (from my Marketing Words Newsletter subscribers) and
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Should You Have Copy on Your Demo/Download Pages?
I recently saw a post on the Which Test Won blog that caught my attention. The email announcing the test results had a
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Creating a Book Marketing Funnel Could Kill Your Sales
If you’ve been involved with publishing very long, you know that (even if you have a physical book printed by one of the
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