It was a unique experience for a group of web designers and copywriters to review a site about web design and
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Are You Still Doing Content Marketing the Old-School Way?
I've been getting lots of questions about article marketing that revolve around old-school practices that some people
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Top 10 Article Roundup for July 2, 2014
I'm regularly asked what blogs and newsletters I read so here's a list of some of the articles and videos I've found
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Web Page Review: Ecommerce Site – Shaver Spares
After spending some time on the home page of Shaver Spares, the panel came up with several recommendations
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Are You Asking These Useless Questions about SEO Copywriting?
The questions seem to repeat themselves: "What 'killer' words must I use in my copy?" "How long does my copy need to
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The Curse of Ecommerce Resellers: Lack of Differentiation
During a recent copywriting consulting call with a new client, we discussed her primary concern: having good traffic,
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Web Page Review: Ecommerce Site – Beacon’s Glow
After spending some time on the home page of Beacon’s Glow, the panel came up with several recommendations
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Are Your Forms Killing Your Lead Generation Efforts?
Above the fold; in a lightbox; at the end of your blog post; on your landing page. The list of “must-have” opt-in form
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Setting up Joint Ventures Increases Profits
From Coca-Cola to Dell computers, just about every major company in the world has benefited from joint venturing. You
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