I L O V E the new Target commercial. Have you seen it? A lady is standing in the accessories section of her local
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How to Attract Your Target Audience
Link to the "Automatic" Target Audience Process video.
Enjoy!
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Google Instant: “All That” or Overblown Hype?
I actually found it a little shocking. With the official launch of Google Instant last week, most of the comments I
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The “Automatic” Process of Writing to Your Target Audience
https://www.youtube.com/v/9xtrRdl92bE
Did you know that the process of communicating with your target audience is
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The Oft-Confused Features And Benefits
My friend, Michel Fortin, offers one of THE best explanations of features vs. benefits that I've ever read. I want to
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Video: Clever Ways to Write with Keywords from Karon Thackston
During this video, SEO copywriter Karon Thackston talks about clever ways to use keyphrases in your copy without
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The Anatomy of a Great Web Persona
Here's an EXCELLENT article by Conversion Scientist Brian Massey on creating personas.
Melanie is your market research
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Do Landing Pages & PPC Ads Really Have to Match?
https://www.youtube.com/watch?v=fvOKPVHgwDA&t=16s
I got stopped while at NAMS4 in Atlanta and asked about
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Karon Thackston Discusses Targeting Your Audience
I recorded this video about writing to your target audience from the NAMS4 conference in Altanta, GA a few days ago. It
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