My friend, Michel Fortin, offers one of THE best explanations of features vs. benefits that I've ever read. I want to
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Video: Clever Ways to Write with Keywords from Karon Thackston
During this video, SEO copywriter Karon Thackston talks about clever ways to use keyphrases in your copy without
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The Anatomy of a Great Web Persona
Here's an EXCELLENT article by Conversion Scientist Brian Massey on creating personas.
Melanie is your market research
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Do Landing Pages & PPC Ads Really Have to Match?
https://www.youtube.com/watch?v=fvOKPVHgwDA&t=16s
I got stopped while at NAMS4 in Atlanta and asked about
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Karon Thackston Discusses Targeting Your Audience
I recorded this video about writing to your target audience from the NAMS4 conference in Altanta, GA a few days ago. It
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Progressive Headlines Guide Customers to the Point of Purchase
Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times
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Nip and Tuck – 3 Quick Tricks for Writing With Keywords
Have you ever been to one of those sites that has obviously been written to get high search engine rankings? You know
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How Good is Your Press Release?
I have another excellent guest post for you today from PR pro Shannon Cherry. Did you know that the vast majority of
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Will Your Prospects Take an Oath?
This guest article is from Michel Fortin, Sales Letter Copywriter extraordinaire and presenter of the Sales Letter 2.0:
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