I recorded this video about writing to your target audience from the NAMS4 conference in Altanta, GA a few days ago. It
Continue Reading
Progressive Headlines Guide Customers to the Point of Purchase
Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times
Continue Reading
Nip and Tuck – 3 Quick Tricks for Writing With Keywords
Have you ever been to one of those sites that has obviously been written to get high search engine rankings? You know
Continue Reading
How Good is Your Press Release?
I have another excellent guest post for you today from PR pro Shannon Cherry. Did you know that the vast majority of
Continue Reading
Will Your Prospects Take an Oath?
This guest article is from Michel Fortin, Sales Letter Copywriter extraordinaire and presenter of the Sales Letter 2.0:
Continue Reading
5 Common Mistakes That Will Kill Your Web Copy
Sometimes learning what not to do is as important as learning what to do. Copywriting is no exception. I oftentimes
Continue Reading
Enticing Your Target Customer: Are You Missing the Mark?
It's a term that's used by virtually everyone involved with Internet marketing: target customer. You've heard it a
Continue Reading
Copywriting Makeover: Increase Traffic without Increasing Paid Search Expenses
If you're an active vacationer, strolling through an amusement park or taking museum and art gallery tours isn't your
Continue Reading
Surviving Google’s Mayday Update: 5 Tips for Recapturing Your Long-Tail Traffic
Sometime around April 28 - May 3, 2010, Google introduced an update to its algorithm that the folks over at Webmaster
Continue Reading
