SEOMoz had a great article in their blog the other day. All copywriters need to be concerned with conversion
Continue Reading
Best Practices for Writing Banner Ads
I did an ad review for a client the other day and thought I'd share my insights about how to write great banner/button
Continue Reading
FREE Shipping on All Copywriting Books & Free Ebook About Free Shipping
While writing the next book in Wordtracker's Masterclass series (due out this fall), I was researching shipping policies
Continue Reading
Copy Vs. Design: Which Is Most Important To Conversion?
Conversion Master, Brian Massey, offers another excellent article: this one dealing specifically with copy. Very
Continue Reading
Interesting Forum Thread: Ecommerce Sites & Duplicate Content
I'm a moderator at the High Rankings Forum and found this thread today that posts a good question from Force7. It boils
Continue Reading
The 5 Biggest Landing Page Mistakes that Cost You Sales
By Karon Thackston © 2010, All Rights Reserved
It seems to be the newest catch phrase. "Landing page" is now used to
Continue Reading
Google Confirms “Mayday” Update Impacts Long Tail Traffic
Excellent article from Vanessa Fox of Search Engine Land outlining how Google's latest update impacts various sites.
I
Continue Reading
New Facebook Fan Page is Up
I launched a new Facebook fan page for Marketing Words just yesterday. I'll put posting videos, questions and other
Continue Reading
Does SEO Copywriting Happen Naturally? Not!
I laugh every time someone makes the comment, "Well-written copy is automatically accepted by the search engines."
Continue Reading


