Sometimes learning what not to do is as important as learning what to do. Copywriting is no exception. I oftentimes
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Enticing Your Target Customer: Are You Missing the Mark?
It's a term that's used by virtually everyone involved with Internet marketing: target customer. You've heard it a
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Copywriting Makeover: Increase Traffic without Increasing Paid Search Expenses
If you're an active vacationer, strolling through an amusement park or taking museum and art gallery tours isn't your
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Surviving Google’s Mayday Update: 5 Tips for Recapturing Your Long-Tail Traffic
Sometime around April 28 - May 3, 2010, Google introduced an update to its algorithm that the folks over at Webmaster
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Making It Easy for Customers To Choose You
Isn't it frustrating? All you need is a new computer desk (or whatever you may be currently shopping for), but you
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Copywriting Makeover: Local Vet Increases Business via the Web
After working for several years for a prominent, local veterinary practice that had multiple branches, Dr. Wendi
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Ask Karon Video Column: Duplicate Content with Videos
I got an interesting question from Charles about the effects of duplicate content on videos fed through mRSS. My reply
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Digital Scarcity: Does It Still Convert?
I'm excited to bring you this guest post from Michel Fortin. He offers excellent insights into how to create a sense of
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Four Engines, Four Ways To Generate Links through Content
Buddy, fellow speaker and link-building pro, Debra Mastaler, gives some awesome tips for generating content ideas and
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