If you're an active vacationer, strolling through an amusement park or taking museum and art gallery tours isn't your
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online copywriting
Digital Scarcity: Does It Still Convert?
I'm excited to bring you this guest post from Michel Fortin. He offers excellent insights into how to create a sense of
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Copy Vs. Design: Which Is Most Important To Conversion?
Conversion Master, Brian Massey, offers another excellent article: this one dealing specifically with copy. Very
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Is Your Copywriting Repetitively Redundant?
It's one of my biggest pet peeves because it makes copy sound extremely sloppy. Writing repetitively turns what could
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Don’t Create a Website ABOUT Your Company. Create One FOR Your Customers.
Just for a moment, pretend you're a fly on the wall in my office. I'm on the phone with a prospective client and things
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How to Choose the Correct Length for Your Copy
Confused about what length your copywriting should be? Never assume! I've got 3 quick tips that will help you figure
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How to Stop Writing Rubbish Copy
I found this insightful article today at EConsultancy.com and thought I'd share. The author makes excellent points
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New Video Column: “Ask Karon” – Submit Your Copywriting Questions Now
Karon Thackston's Marketing Words Copywriting Blog now has a video column: Ask Karon. Leave your copywriting questions
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Anchor Your Copy to Keep it on Track
I was talking with a copywriting coaching client the other week. During our session, I mentioned that he needed to
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