Have you seen the new Walmart commercials on TV? The money-saving super center has launched a campaign that includes
Continue Reading
online copywriting
5 Easy Ways to Add Emotional Triggers to Your Copy
It's actually pretty easy to add emotion to your copy. (Read: "feeling" not hype.) As you write your copy, consider the
Continue Reading
Understanding & Communicating with Your Customers
By Karon Thackston © 2008, All Rights Reserved
It happens all too frequently with novice copywriters. In fact, many
Continue Reading
Does Your Copy Identify With Your Niche?
If you've been paying attention, I'm sure you've already noticed it. Online copy is getting more specific every day. And
Continue Reading
Do Your Keyphrases Accurately Represent Your Page?
I don't know how many times I've said it. So many, I've lost count. SEO copywriting is not solely about the search
Continue Reading
Google demands, “Stop perpetuating the myth of duplicate content penalties!”
On the Official Google Blog last week, Susan Moskwa took yet another stab at trying to stop the perpetuation of the
Continue Reading
What Makes Good Content?
As I was making the rounds through my list of morning blogs, I found an interesting post on SEOMoz. Jane Copland made
Continue Reading
Show Me Proof of Performance
I have never shaken my head quite so much. I've been doing a copywriting review for a new client and have been
Continue Reading
Copywriting Makeover: Blurbs vs Benefits
A very good client of mine, Mustang Web Designs, needed help with copy for a sales sheet they wanted to produce. When
Continue Reading